2001 MacFadden Communications Group LLC 23 Feb. MLA style: "READY FOR ANYTHING RTA VENDORS AT HIGH POINT WERE EAGER TO SHOW OFF THEIR `RECESSION-PROOF' GOODS." The Free Library."For the office superstores, we saw the bottom in the middle Slumping sales at the office superstores have made the furnitureĭownturn especially tough on the RTA vendors. They realize that RTA isn't as cyclical as they thought." "These might show up in the drugstore as aĪnd sometimes such a promotion turns a one-time buy into a "It's very easy for a retailer toĭo," Dountas said. This helps get RTA into different distribution channels, such as Products with a pallet and ship them directly to stores. "pallet promotions," in which producers shrink-wrap one or two Sauder and the other major RTA vendors also use back-to-school for Little lull, then we'll be into Christmas." "The next eight weeks will see a nice surge Still, back-to-school promotions inevitably sell more furniture "It's not as big a spike as it used to be. Important than they were a few years ago. RTA manufacturers agree that event or seasonal promotions are less Go first, then computers for college-bound students." "It'll extend all the way through September. "Furniture tends to go later and last longer," she said. Merchandising at Sauder Woodworking, Archbold, Ohio. It's still a bit early in the back-to-school season forįurniture sales, according to Susan Dountas, vice president of When you see scanners selling for under $100, you know "It's amazing how many consumers own scanners and digitalĬameras," Franks said. Growing demand for computer peripherals is another positive sign Their home, and they're willing to spend more on everything It really reinvigorates the consumer's use of their home Of broadband Internet access, Franks said. One encouraging trend on the horizon is the increasing acceptance Industry - and the office furniture industry - along with it. Obsolete, and triggered a wave of upgrades that lifted the computer Windows 95 made at least one entire generation of hardware "Windows XP is potentially the most significant event "We need a catalyst we need to hit an upgrade cycle,"įranks said. Services at O'Sullivan Industries in Lamar, Mo. Windows operating system, said Mike Franks, director of marketing That may change this fall with the release of Microsoft's XP Program that would raise demand for great PC performance. And there isĬurrently no compelling reason to upgrade, such as a must-have software Most families that want a computer already have one. The frenzy of PC purchases in recent years means that RTA office furniture is encountering the same obstacles doggingĬomputer makers. If they're primarily for children, that may not "We don't know exactly where these lower-cost units are Newly named president of the Bush Furniture division of Bush Industries, They've taken the price down so low," said Greg Bush, the Sure that the attachment rate is going to be the same as it was, because "Desk sales are definitely tied to PC sales, but I'm not Lower-end machines are often used as a family's secondary computer,Īnd those sales don't translate into as many add-ons for furniture Historically, computer sales mean office furniture sales, but theĬurrent emphasis on low-end computers may undermine that effect. Promoting them heavily, targeting parents sending junior off to college. Slashed prices on desktop and laptop machines, and retailers are While it's one of the key selling seasons for ready-to-assembleįurniture, this fall won't mean back to business as usual forĬomputer makers, desperate to reverse dreadful sales declines, have HIGH POINT, N.C.-It's back-to-school time for students, but APA style: MAKING THE GRADE RTA VENDORS ARE HOPING FOR A BOOST FROM BACK-TO-SCHOOL COMPUTER SALES.MAKING THE GRADE RTA VENDORS ARE HOPING FOR A BOOST FROM BACK-TO-SCHOOL COMPUTER SALES." Retrieved from MLA style: "MAKING THE GRADE RTA VENDORS ARE HOPING FOR A BOOST FROM BACK-TO-SCHOOL COMPUTER SALES." The Free Library.
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